a business manual for generation why.

truth.growth.repeat. is a jargon-free guide to finding enduring commercial success for your small business or startup when your personal why is placed at the core of everything you do.

about the book

Purpose is the new black in business, but it’s already being dangerously misunderstood by company owners the world over. It’s not about brand image, it’s about truth. The authentic motive that drives your desire to deliver a win-win for you and your customer.

This book is a plain English guide to surfacing your true purpose as a business owner and implementing it for a life of personal fulfilment and financial success (yes, you can have both).

The generation why on the cover refers to the growing number of business owners of all ages and backgrounds who are rejecting the self-serving nature of conventional corporate behaviour and creating a new kind of capitalism based on authenticity and pride, not duplicity and greed.

If that sounds like you then truth.growth.repeat. is your user manual.

about the author

Mike Edmonds

Seeker of truth. Imagineer of new futures. Drawer of unflattering caricatures in meetings.

“Mike is that most inconvenient of creative thinkers: he wants something to actually happen as a result of his creativity, not just be lauded for it. So he has a keen ear for business bulldust and doesn’t think twice about busting corporate myths.” 

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that other name on the cover

Ronnie Duncan

Finds patterns in human behaviour. Connects them together. Creates new value in the world.

Ronnie’s love of patterns started on seemingly trivial projects like introducing people to new chocolates from Cadbury’s, but soon grew in complexity and impact to helping put the “Big Issue” on the streets of Scotland and deepening the institutions of democracy through explaining devolution or running election campaigns.

get in touch

If you’ve read the book and have a question for me, or need some advice, get in touch.

My goal in writing this book is to help you succeed in a way that fills your heart not just your bank account. And that can only happen if the book’s methods are applied in the real world, to affect real change. So if there’s something stopping you from finding or applying your true purpose, let me know, I might be able to help.

I’m also very interested in hearing from anyone who has read the book and wants to share a thought or opinion. Or better still, a positive experience after implementing the book’s philosophies and methods.

The more stories we share the more owners will be inspired to build their businesses on honesty and value, leading (eventually) to a better kind of capitalism around the world.

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